The professionals at NEAT are experts in their industry knowledge with deep understanding and expertise. Our teams work with clients to implement leading practices and ideas and to build their capabilities to improve their competitive position and performance.
Marketing & Sales
Branding – NEAT uses both qualitative as well as quantitative methods with a deep experience to help clients create distinctive brands and lucid brand architectures.
We help companies define the benefits and experiences that makes your company relevant, distinctive, and credible to customers, and helps develop strategies to differentiate you through superior positioning relative to competitors.
Consumer & Shopper – Insights A company’s ability to drive above-market growth hinges on the depth of its consumer insights and how well it translates those insights into effective action. NEAT assists you with taking that data and turning it into an action plan to keep your company.
Digital Marketing – We help clients make core transformations in marketing strategy and operations to power growth through digital advantage. Digital marketing is no longer about merely adding online channels to the media mix; it is about integrating digital into all facets of marketing. From ads to new products and services.
Marketing Return on Investment – Marketers face many challenges today, including high growth expectations, cutthroat competition, and the digital and social-media revolution. Embracing MROI as a discipline can help build strong brands that generate improved returns. Marketing spend has been rising faster than the top line for several decades. It has been documented that, 15 to 20 percent of marketing spend can be released through better marketing return on investment (MROI) efforts, either for reinvestment for growth or return to bottom line. We will help you make that possible.
Organization & Capabilities – We clarify the role of marketing and sales within a company and then help design the organizational structure that best supports that function. To sustain success, we build the client’s skills. Each of these transformational elements is a challenge on its own. We have helped companies attain this by substantial and sustained impact on growth and margins through marketing and sales transformations.
Pricing – We help clients increase and sustain profitability by building realistic pricing and margin management.
Sales & Channel Management – We help clients master multi-channel for sales excellence in two ways: by improving the effectiveness of their sales investments and with customers; while simultaneously driving for efficiency in all channels (e.g., face-to-face sales, inside sales, and third-party) and the associated back office and sales operations.